Hello Class
Hopefully everyone has been enjoying getting to explore all of the various social media tools we have covered so far. Today, we will be discussing how we can measure the effectiveness of these tools and hopefully determine if our efforts to utilize them, is actually paying off.
If you find yourself thinking, "oh no, that doesn't sound very fun..." you are not alone. There are many surveys and reports out there that suggest that more than 80% of businesses using these tools do not have precise return on investment (ROI) metrics in place.
I will be covering this in detail today, in the meantime take a look at this article
http://mashable.com/2009/10/27/social-media-roi/
What do you think?
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