Final Class Presentation

Greetings

In this class you had an opportunity to develop your personal branding marketing campaign using social media.  The purpose of the final project is for you to reflect and analyze this marketing campaign to determine its effectiveness, what you learned and what you would do differently.  Yes, your presentation should be a reflection of your hard work and you should be sure to cover all of the main components, however this is an overview and should not be comprised of countless “screen prints” I will be going in to each of your profiles to make sure that you meet the requirements but this would like make for the most interesting class presentation, so for your presentation you should focus on showcasing your work and analysis of each tool in light of marketing strategies:

Part 1: Showcasing your blog.  How many final posts did you end up with?  How many total comments?  Did you find that you got more comments or views when you posted on certain days?  What was the post that got the most views?  Why do you think that is?

I would like to see you also discuss your video.  How easy was it to do?  How long did it take you?  How many views do you have up until now?  What would you do differently?  Now that you’ve had to see how others have done it, how could you improve it or how would you do it differently?

Lastly, do you think that you will keep up a blog?  Why or why not?  How might you use the blogging strategy in the future?

Part 2:  Facebook:  What did you learn about FB?  How have your perceptions about FB changed from the first day of class?  How effective do you think this tool is?  How might you use it in the future?  Analytics:  How many friends do you have?  How many brands and or groups do you follow?

Part 3:  Twitter:  What have you learned about Twitter?  Will you continue to use Twitter regularly?  How do you follow and why?  (Name at least 3).  What are your perceived strengths and weaknesses of Twitter?

Part 4  LinkedIn:  Were you already using Linked In before the class?  If so, what have you learned about it that you didn’t already know or how has your perceptions of it changed?  How can you use this tool to leverage and build your personal brand?  Which groups do you now belong to?  Why did you choose these?  Will you continue to follow these after the class?

Closing thoughts:  (a) Comments on any of the other tools, such as online communities, knowledge sharing, etc.  (b) What are your biggest take-aways from this class?  Why/how might this be valuable to you in the future?  How could you utilize these tools for your business?  Which ones do you think you will use versus which ones are you NOT crazy about?—Why? 

Thanks for all of your work!  I’m looking forward to seeing your final projects.

Search Engine Optimization (SEO)

Hello Class

This week we discussed “Search Engine Optimization” (SEO).  As I have done most of the class, I will approach this from the Google perspective as Google is considered one of (if not the most) powerful search engine for navigating the web.

I hope that you will take a look at the following article called Google Basics for a sneak peak into what we will be discussing.  

http://www.google.com/support/webmasters/bin/answer.py?answer=70897#1

It is important that you gain a basic understanding of some terms.  Especially the terms:

Crawling

Indexing

Serving

SEO can be very complex, especially since we are Marketing experts and not everyone has a strong IT background.  It is very common to hire a SEO expert, however as managers, it is important to have some basic understanding of how we can improve our content so that it is more effective and attracts the greatest amount of traffic.  For more on what to look for in an SEO expert, check out this info on Google http://www.google.com/support/webmasters/bin/answer.py?answer=35291.

On this same page you will also find a link to the Search Engine Optimization Starter Guide by Google that will help you better understand how Google works.  I will be using this in my lecture tonight. 

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

Thanks

Dr. G

How to Sync your accounts

Hello class

I hope that you have been working your weekly assignments of Tweeting and posting on FB updates on from you blog.  If this is becoming too much work, you can explore some short-cuts.

The first step is to explore Facebook apps.  You can begin by checking out the app:  facebook.com/apps/application.php?id=2231777543

I can help you with the rest.

Thanks
Dr.

Understanding ROI for Social Media Efforts

Hello Class

Hopefully everyone has been enjoying getting to explore all of the various social media tools we have covered so far.  Today, we will be discussing how we can measure the effectiveness of these tools and hopefully determine if our efforts to utilize them, is actually paying off.

If you find yourself thinking, "oh no, that doesn't sound very fun..." you are not alone.  There are many surveys and reports out there that suggest that more than 80% of businesses using these tools do not have precise return on investment (ROI) metrics in place.

I will be covering this in detail today, in the meantime take a look at this article
http://mashable.com/2009/10/27/social-media-roi/

What do you think?

VLOGs Implementing Video

Hello class

I hope that everyone has had a great week.  I hope that everyone enjoyed working on their VLOGs.  I want to introduce you to another helpful website that can provide a lot of information on social media topics, especially pertaining to blogs. 

Please read this brief article that outlines the pros and cons of incorporating video into your blog. 

http://www.dailyblogtips.com/the-pros-and-cons-of-using-video-in-your-site-or-blog/

We'll talk  a lot more in detail today in class... see you soon!

Dr. G